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About

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Works

Journal

About

Contact

Great ideas deserve great execution.

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Modular Framer Websites
Component-driven builds with responsive grids and subtle motion.

Modular Framer Websites
Component-driven builds with responsive grids and subtle motion.

Modular Framer Websites
Component-driven builds with responsive grids and subtle motion.

I'm Lindsay Kaymen

Fractional Creative Leadership

Work that's aligned, effective, & true to the vision.

I provide the creative direction, strategic clarity, and operational leadership needed to transform ambitious ideas into exceptional work.

The result is stronger creative output, clearer communication, and experiences that fully express the vision behind them.

Evidence of impact

Selected Outcomes

Sales Materials & Launch Strategy

40+ Grand Openings in First Year

Provided the foundational sales assets, launch systems, and grand opening marketing that successfully scaled the new franchisor brand to 40 locations.

Sales Materials & Launch Strategy

40+ Grand Openings in First Year

Provided the foundational sales assets, launch systems, and grand opening marketing that successfully scaled the new franchisor brand to 40 locations.

Sales Materials & Launch Strategy

40+ Grand Openings in First Year

Provided the foundational sales assets, launch systems, and grand opening marketing that successfully scaled the new franchisor brand to 40 locations.

Performance Marketing & Design

Engineering a 12.8% First-Frame Hook Rate

In an environment where users scroll instantly, highly strategic creative direction stopped them cold, converting over 18,300 casual views into 2,500 high-intent views.

Performance Marketing & Design

Engineering a 12.8% First-Frame Hook Rate

In an environment where users scroll instantly, highly strategic creative direction stopped them cold, converting over 18,300 casual views into 2,500 high-intent views.

Performance Marketing & Design

Engineering a 12.8% First-Frame Hook Rate

In an environment where users scroll instantly, highly strategic creative direction stopped them cold, converting over 18,300 casual views into 2,500 high-intent views.

Testimonial

From People I Work With...

Lindsay has an incredible ability to take even the most complex challenge and transform it into something thoughtful, strategic, and visually beautiful. Her eye for design is truly exceptional, and she's by far one of the most talented graphic designers I've had the pleasure of working with in nearly a decade in the industry. What impressed me most, though, was her ability to balance creativity with technical problem-solving. No matter the project, Lindsay always found innovative solutions while creating work I was genuinely proud to put out into the world. Any team would be lucky to have someone with her level of talent, vision, and dedication supporting or leading their creative direction.

Angela Levenson, Director of Marketing

My approach

Fractional Creative Service Offering

Phase I

Diagnose & Define

Understand the business, identify constraints, map systems, establish priorities.

Deliverables

Business & workflow audit

Team interviews

Content ecosystem analysis

Customer journey mapping

Opportunity assessment

Strategic roadmap

Phase I

Diagnose & Define

Understand the business, identify constraints, map systems, establish priorities.

Deliverables

Business & workflow audit

Team interviews

Content ecosystem analysis

Customer journey mapping

Opportunity assessment

Strategic roadmap

Phase I

Diagnose & Define

Understand the business, identify constraints, map systems, establish priorities.

Deliverables

Business & workflow audit

Team interviews

Content ecosystem analysis

Customer journey mapping

Opportunity assessment

Strategic roadmap

Phase II

Systems Design

Create the structures that allow great work to happen consistently.

Deliverables

Content production systems

Creative workflows

Automation frameworks

Process Architecture

Team structures

Measurement frameworks

Phase II

Systems Design

Create the structures that allow great work to happen consistently.

Deliverables

Content production systems

Creative workflows

Automation frameworks

Process Architecture

Team structures

Measurement frameworks

Phase II

Systems Design

Create the structures that allow great work to happen consistently.

Deliverables

Content production systems

Creative workflows

Automation frameworks

Process Architecture

Team structures

Measurement frameworks

Phase III

Execute & Evolve

Lead execution, maintain quality, refine systems, and support growth.

Deliverables

Fractional Creative Leadership

Campaign & launch direction

Strategic advisory

Team development & mentorship

Process optimization

Presentation & executive storytelling

Phase III

Execute & Evolve

Lead execution, maintain quality, refine systems, and support growth.

Deliverables

Fractional Creative Leadership

Campaign & launch direction

Strategic advisory

Team development & mentorship

Process optimization

Presentation & executive storytelling

Phase III

Execute & Evolve

Lead execution, maintain quality, refine systems, and support growth.

Deliverables

Fractional Creative Leadership

Campaign & launch direction

Strategic advisory

Team development & mentorship

Process optimization

Presentation & executive storytelling

About you

Signs we should work together

What I've learned from companies I've been able to help most...

The Leadership Gap
You need elite creative leadership, not another full-time salary. You feel trapped in the gap where you need a high-level strategist to build workflows and lead your team, but you aren't ready for a 40-hour-a-week corporate executive.
The Resource Gap
When marketing, creative, and operations aren’t aligned and you need structure that keeps teams moving in the same direction. Your team overwhelmed with too many tasks or underloaded with idle time.
The Systems Gap
When growth has outpaced your systems. Your team is moving fast, but execution is inconsistent due to a lack of scalability.
The Execution Gap
When you believe the vision you see inside your mind is possible but you just keep not getting there. You need someone who can translate strategy into processes other people can actually execute.

What I’ve learned: high-level growth eventually hits an operational ceiling.

30 min. intro calls

Tell me where you're headed.

I'll help you figure out what it takes to get there.

Schedule a conversation

30 min. intro calls

Tell me where you're headed.

I'll help you figure out what it takes to get there.

Schedule a conversation

30 min. intro calls

Tell me where you're headed.

I'll help you figure out what it takes to get there.

Schedule a conversation